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Fashion: How ethics went mainstream

“As a business, we’re all trained to make a profit. But this is profit and purpose,” says Sunny Wu, who last year launched ethical Los Angeles-based e-tailer OurCommonplace. Wu is her own consumer model: after getting her start out of college merchandising luxury brands at Los Angeles International Airport, she was shocked to learn that Burberry was burning unsold merchandise (the company has since made efforts to recycle its leftover goods). The revelation prompted Wu to become a more “conscious consumer” and ultimately to launch her site that sells products that seek to be ethical and sustainable.

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Source: ourCommonplace via Christina Binkley, Vogue
Image Credit: Markus Spiske from Pixabay

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